Since the university’s foundation and as the only national arts university in Japan, Tokyo University of the Arts (Tokyo Geidai) has provided unsurpassed education and research opportunities, and has played a leading role in the continuing development of art and culture in Japan through extensive and various artistic activities and social practices both in Japan and overseas.
In recent years, Tokyo Geidai has been the only art university chosen to become a “Top Global University” and a “COI” (Center of Innovation) Site. Further, in a government assessment carried out under the national university reform initiative as part of its third midterm plan, Tokyo Geidai received high marks in all categories. Thus, the university has established its position as a center for implementing key national strategies.
Reflecting on these great achievements as well as the proud traditions of the university, I would like to express my heartfelt respect and gratitude for the extraordinary efforts made by successive generations of students, academic staff, administrative staff, graduates and people from all sections of society who have supported the university.
At the end of the 2017-2018 school year, we sent out a call for suggestions from students and staff, as well as alumni, to create a tagline for the university. A tagline is a short statement that expresses an attractive brand identity in a way that anyone can understand, while delivering a message that coveys values unique to the brand. Together we brainstormed ideas to complete the sentence “Tokyo Geidai is XXXXX.” or to answer the question “what exactly is Tokyo Geidai?”. In response, we received more than 230 suggestions. After carefully considering all the suggestions we received, we developed this tagline:
(Tokyo Geidai is…) a wellspring of creativity that can change the world.
Moreover, in April 2019, we launched a new organization for arts and innovation in an effort to promote creative collaboration for innovation in the arts. With our “NEXT 10 Vision―be innovative, be diverse, be global―” as the goal going forward for Tokyo Geidai, we, as a university community, strive to make a difference in the world by exploring new values in the arts while preserving traditions inherited from the past. Also, we intend to fulfill our role as a “wellspring,” providing a platform for our students and alumni to shine as artists.
As Japan gears up for the 2020 Tokyo Olympics, the country is presented a great opportunity to showcase its art and culture on the world stage. Accordingly, Tokyo Geidai regards the year 2020 as a historical turning point and therefore intends to organize various activities to coincide with this historical moment. However, the Olympics is not the final goal but a stepping stone that will enable the university to expand and develop the possibilities of Japanese art and culture in a more creative and sustainable manner so that they can further flourish across the world.
Tokyo Geidai is an internationally unique arts university that offers programs not only in fine arts and music, but also in film and new media, and art management as part of global arts studies. The university, alongside the faculty staff and administrators, will continue efforts to nurture the next generation of outstanding artists, to promote the power of Japanese art and culture and to contribute towards the global development of art through a close collaboration with relevant organizations including the Japanese Ministry of Education, Culture, Sports, Science and Technology and the Agency for Cultural Affairs, thereby allowing the university to maximize its capabilities and values.
Tokyo University of the Arts